Air Pollution vs. Emissions - Why “Zero Emissions” Doesn’t Mean Zero Impact

"Zero emissions" doesn't mean zero air pollution. While EVs cut climate-warming gases, they don't eliminate the harmful particulate matter from tires and brakes that directly impacts our health. Unpack the critical difference and the major blind spot in ESG reporting. Learn why ~75% of harmful particulate matter (PM2.5) comes from non-exhaust sources like tire and brake wear, and what this critical distinction means for ESG, public health, and true sustainability.