News & Blog

Scroll for helpful tips, stories, and news.

Air Pollution vs. Emissions - Why “Zero Emissions” Doesn’t Mean Zero Impact
The Idea Consultancy The Idea Consultancy

Air Pollution vs. Emissions - Why “Zero Emissions” Doesn’t Mean Zero Impact

"Zero emissions" doesn't mean zero air pollution. While EVs cut climate-warming gases, they don't eliminate the harmful particulate matter from tires and brakes that directly impacts our health. Unpack the critical difference and the major blind spot in ESG reporting. Learn why ~75% of harmful particulate matter (PM2.5) comes from non-exhaust sources like tire and brake wear, and what this critical distinction means for ESG, public health, and true sustainability.

Read More
As Green As The Grid: The Biggest Myth About Electric Cars
The Idea Consultancy The Idea Consultancy

As Green As The Grid: The Biggest Myth About Electric Cars

Electric vehicles are often dismissed as being only ‘as green as the grid.’ But this argument misses the bigger picture. Even on fossil-heavy electricity systems, EVs still outperform petrol cars thanks to their unmatched efficiency. A petrol engine wastes most of its energy as heat, while EVs convert over 85% into motion. That efficiency translates into up to 73% fewer emissions over a vehicle’s lifetime, even when accounting for battery manufacturing. In this blog, we break down why EVs remain a fundamental step forward, what challenges remain, and why the ‘as green as the grid’ myth doesn’t hold up.

Read More
 Behind the Numbers: Why “99% Renewable Electricity” Doesn’t Mean 99% Clean Energy
The Idea Consultancy The Idea Consultancy

Behind the Numbers: Why “99% Renewable Electricity” Doesn’t Mean 99% Clean Energy

Why does a country with nearly 100% renewable electricity still rely so heavily on fossil fuels? This post untangles the critical, often-misunderstood difference between "renewable electricity" and total "clean energy." Discover the blind spot where greenwashing thrives, and learn the surprising truth about EV efficiency, even on a dirty grid.

Read More
Why Plastic Wasn’t the Problem (Until It Was)
The Idea Consultancy The Idea Consultancy

Why Plastic Wasn’t the Problem (Until It Was)

#PlasticWaste #CircularEconomy #SustainablePackaging #Greenwashing #Microplastics #RecyclingCrisis #FossilFuelSubsidies #ReuseNotWaste #ClimateStrategy #BusinessSustainability

  • plastic recycling rates 2025

  • why plastic isn’t recycled

  • plastic environmental impact chart

  • circular packaging strategy

  • recycled vs virgin plastic

  • fossil fuel subsidies and plastic pricing

  • microplastics in environment

  • how much plastic gets recycled

  • business sustainability infographic

  • plastic reuse vs recycling

Read More

Let’s work together

Contact