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Air Pollution vs. Emissions - Why “Zero Emissions” Doesn’t Mean Zero Impact
"Zero emissions" doesn't mean zero air pollution. While EVs cut climate-warming gases, they don't eliminate the harmful particulate matter from tires and brakes that directly impacts our health. Unpack the critical difference and the major blind spot in ESG reporting. Learn why ~75% of harmful particulate matter (PM2.5) comes from non-exhaust sources like tire and brake wear, and what this critical distinction means for ESG, public health, and true sustainability.
As Green As The Grid: The Biggest Myth About Electric Cars
Electric vehicles are often dismissed as being only ‘as green as the grid.’ But this argument misses the bigger picture. Even on fossil-heavy electricity systems, EVs still outperform petrol cars thanks to their unmatched efficiency. A petrol engine wastes most of its energy as heat, while EVs convert over 85% into motion. That efficiency translates into up to 73% fewer emissions over a vehicle’s lifetime, even when accounting for battery manufacturing. In this blog, we break down why EVs remain a fundamental step forward, what challenges remain, and why the ‘as green as the grid’ myth doesn’t hold up.
Behind the Numbers: Why “99% Renewable Electricity” Doesn’t Mean 99% Clean Energy
Why does a country with nearly 100% renewable electricity still rely so heavily on fossil fuels? This post untangles the critical, often-misunderstood difference between "renewable electricity" and total "clean energy." Discover the blind spot where greenwashing thrives, and learn the surprising truth about EV efficiency, even on a dirty grid.
The Recycling Illusion: Big Oil’s Greatest PR Campaign
How the promise of recycling often masks the reality that much plastic still escapes into the environment.
Why Plastic Wasn’t the Problem (Until It Was)
#PlasticWaste #CircularEconomy #SustainablePackaging #Greenwashing #Microplastics #RecyclingCrisis #FossilFuelSubsidies #ReuseNotWaste #ClimateStrategy #BusinessSustainability
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The Carbon Cost of Keeping Everything: Time to Hit Delete
Why data retention is the hidden frontier of digital sustainability.
Most people think the cloud is clean. But every dusty folder, old email, “thanks” and stale screenshot quietly draws power, often from fossil-heavy grids. It’s time we start treating digital clutter like the carbon cost it really is.
Aluminium Cans and the Packaging Puzzle: A Snapshot of What Works (For Now)
So what is currently viable when you consider emissions, infrastructure and regulatory pressure?
Aluminium cans might just be the quiet contender.
This short read unpacks what’s working (for now) and why clarity matters more than ever.
Let’s work together